Dime requested a space that was slick enough for an evil villain, so that is what we delivered. This was achieved through the use of clean lines and high end materials. The main focus of the retail space is the granite shrine at the back of the store which pays tribute to staples of the universe Dime has created for their brand. The altar is adorned with ceremonial vases, a personalized bowling ball and a 10’ painting of a Volcano. The rest of the store is outfitted entirely with custom designed elements, including a tiered skateboard display, steel shelving, built-in seating, and a miniature mobile rack for baby merchandise.
All Images © Arseni Khamzin